PeekUp: Revolutionizing Ride-Hailing in the Philippines

As the ride-hailing industry in the Philippines undergoes rapid transformation, PeekUp is emerging as a strong contender, with CEO Dave Almarinas outlining the company’s vision for growth and innovation.

Impact of Memorandum Circular No. 2025-10

A major industry change is the mandatory 20% fare discount for seniors, PWDs, and students, now shared equally (50%-50%) between TNCs and TNVS operators. PeekUp fully supports this policy, ensuring it benefits passengers without burdening drivers.

Expanding Nationwide

The ride hailing market will continue to grow due to rising urbanization and smartphone penetration. PeekUp has grown from under 1,000 to 4,000+ drivers. By the end of 2025, they project an increase in driver partnerships to support a customer growth strategy that aims to reach approximately 1 million customers nationwide. Expansion beyond Metro Manila to Cebu, Davao and other cities, is underway, ensuring more Filipinos have access to affordable transport.

Tech & Innovation

The introduction of technology, such as the "PIN" system, minimizes wait times for customers.  Additionally, the establishment of PeekUp zones in malls and hotels aims to enhance the user experience and ensure better connectivity across their service areas.

Sustainability Commitment

Sustainability is a core aspect of PeekUp’s roadmap, with plans to integrate electric vehicles (EVs) into their fleet. A partnership with an EV provider reflects their commitment to reducing operational costs and addressing environmental concerns.

Competitive Pricing

Recognizing that competitors have adjusted their prices over time, the company believes that offering the best service, addressing common user issues such as cancellations and waiting times, and maintaining competitive pricing will drive their success.

PeekUp understands local commuter needs, providing affordable, convenient, and sustainable transport. With ambitious expansion, sustainability initiatives, and user-centric innovation, PeekUp is set to reshape ride-hailing in the Philippines.